Sunday 12 December 2010

Comedy Film Posters

As my film is a comedy I wanted to find research on how most comedy film posters look like. This is because I will be making a poster so getting information on the best way a comedy film poster look likes will be great.

Below are some comedy film posters



What I like about the comedy film posters above are that it is clear what genre they are and they don't give to much information. For example the first one 'The Hangover' shows it's a comedy by the tagline, costumes and expression of men and the layout. Just friends shows a funnt picture and includes a tagline that will make their target audience laugh.

What I will like to take from these posters is how they make their genre clear and not too much information as the audience will konw what to expect but to a certain extent.


I also found ones that I really like and feel could use tips and ideas for my final film posters. These are

One reason I thought Home Alone's poster could be used as an idea is because it is similar to my film in the sense that they both appeal to a younger audience and both feature pranks. The border of the poster is light blue with a black background on each side of the window which I feel connotates the time of the day the main action of the film takes place as well as the time of the year which is winter and Christmas due to the snow. This is important to them because they will want to give their audience clues on what and when something will happen.

Mise en scene is used to represent the storyline and characters. Kevin is wearing a red jumper which could represent trouble or danger. The two men are wearing black which could represent evil . The lighting are used to reveal the characters and I feel that it helps tell the audiecne when the film is taken place which is Christmas. There is a contrast between the light and dark areas of the poster. The dark areas are natural lighting while the light areas are artifical lighting.

The fact that the poster is in colour makes the overall image look more appealing. This is because you can see all the extra details properly which is important so that any hidden or small message is seen by their target audience.

 In the background I can see a huge window which is the window in Kevin's house. These are represented to show that a house is part of a film and possibly the main location used.

I feel that this poster is intended to target kids. This is due to the medium shot of Kevin and his facial expressions showing that he is scared with two men on each side in the background with evil smiles showing they are the antagonists. I feel that kids will relate to it as the character is a young boy and possibly their own age. Persuasive techniques are used in the poster as it is divided into four parts with each of the antagonist in the top corner and Kevin taking the op and bottom.

Attention is gained through the use body language and facial expressions. As Kevin's face is in shock it may bring humour to their target audience. This will make them want to go and watch the film as they think it will be funny. The tagline of the film may also make them laugh as it includes triple emphasis with a funny joke suggesting that the film is a comedy.

I believe that the poster is effective because it gives the audience information about the film as well as its genre which is really important for a film poster to do. The audience will relate with the poster as hints are included like characters and location.

What I will like to take from this poster is the way Kevin the protagonist is shown and portrayed. It is very clear he is the main character and the protagonist. The type of character he is, is represented through his body language and facial expression.

This poster almost uses every colour and if not it uses every colour. I think this is because it is a family and children's film and so wants to make the poster look happy and fun otherwise it wouldn't suit its genre. Also because of the type of characters seen in the poster who are the protagonists and the main characters meaning colour will represent them as popular, fun and good.

The costume of the characters shows the type of film it will be. They are all wearing different clothing styles suggesting a variety of personalities and situations.

The atmosphere created by the lighting in the poster also makes it look more fun as it shows the characters and setting in more detail. It makes the setting look neat and like a joyful place to be despite the characters reaction. The setting is a daycare were little kids play with toys showing that the toy characters belong there.

The message that comes across in the poster is visual as you can see their facial expressions and their body language. Some seem to be scared and others shocked suggesting where they are they haven't been or don't want to be there. Beyond what I can see the poster it tells me that the characters have a close relationship and that there is hierachy in the group with Woody in front as the leader. 

I believe that the intended audience for this poster is children because they use toys as characters. This will appeal to them because children play with toys and to see toys as characters in a film they will like to watch, will excite them.
The poster gets the public to think what exactly is going on or about to happen and this will make them go and watch the film.

The first thing you see when looking at the poster is the fact that everyone is in the centre, behind one another. The long shot doesn't only show their body language but also them as characters introducing them to their target audience.

The tagline will bring excitement to their fans as it says it is the breakout comedy of the year basically meaning it is the best comedy film in the summer. The fact that it is written as it is a fact will also attract the attention of people because the public want to be sure that what they are going to watch is going to be a hit film.

It tells me a lot about their production company by the quality of the poster. The quality is really good and everything neat with nothing looking wrong showing time and dedication.

Overall I feel the poster is effective as it suits its target audience. I don't feel there is anything included in the poster that may harm the marketing campaign or offend anyone in anyway. This is because nothing on the poster is offensive or harmful.

What I will like to take from this is the camera shot. I feel it makes it look much more interesting and represents the characters in a better way as they look more scared and shocked.

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